The Need For Marketing In Business

The Need For Marketing In Business

The Need For Marketing In Business - It is no secret that times are tough for individuals and businesses alike at the moment, and there appears to be no end in sight. Many businesses are struggling to find ways to cut costs without affecting the bottom line of their profits, and companies often make the fatal mistake of cutting marketing costs before anything else. In fact, maintaining your marketing budget during challenging economic times can actually be your key to long-term success and weathering the economic storm. Maintaining your marketing budget is your lifeline, for a variety of important reasons.

Brand visibility

Brand visibility is paramount to successful businesses, and efforts to promote it must continue even through challenging times. When companies reduce marketing spending, they risk fading into the background and losing their place at the forefront of minds, as well as decreasing their digital visibility. Search engine algorithms and social media platforms favor active and engaging content, and decreased marketing efforts make it much harder for potential customers to find and engage with the brand. The cost of living crisis should not be synonymous with slashing marketing budgets because of the huge losses this can generate in the long term visibility of your business.


Marketing efforts allow businesses to adapt strategies to address the shifting consumer needs that occur during economic downturns. The market is dynamic and consumer preferences are constantly evolving, especially when times become tough for everyone. By staying active in the marketing sphere, companies can gather valuable insights into changing trends, allowing them to pivot and adjust their offerings accordingly, remaining relevant and appealing to their target audience even as external circumstances fluctuate. Adaptability is the key to survival, and a well-maintained marketing budget enables businesses to navigate through uncertainty with agility.

Rebound ability

Many businesses do not realise how cutting marketing spending can hinder the ability to rebound effectively when economic conditions improve. While it might seem like the prudent choice to cut spending in the short term, many fail to consider the long-term consequences of such a choice. A diminished brand presence means a weakened competitive position, losing out on potential profits and making it harder to regain lost ground once the market recovers. In contrast, maintaining your marketing momentum helps to position you for a more robust recovery. Brand trust and loyalty is built with consumers through consistent engagement, and consumers are repeatedly shown to be more likely to choose brands that have demonstrated resilience and commitment during difficult times. By maintaining marketing efforts, it signals your commitment to serving customers and providing value even when times are tough, creating brand loyalty and building a solid foundation for sustained success.

So, even though times are tough and the purse strings are tightening across the board, it is important to keep the value of a sound marketing strategy in mind so that your business does not fade into the background and struggle even further. Brand visibility is not a luxury but a necessity. By staying active in the marketing arena, businesses can adapt to changing consumer needs, reposition their strategies, and build a foundation for long-term success. Support your bottom line and position yourself to remain relevant, visible, and present throughout the economic downturn so that you can weather the storm effectively and emerge stronger and more profitable than ever.

If you are looking for new marketing solutions for your business, the expert team at Pushed can help you to maintain a strong marketing presence with cost-effective animations and digital content that will support your marketing goals even when times are tough. In the ever-evolving landscape of business, maintaining a strong marketing presence is not just a lifeline—it’s the key to thriving in the face of adversity.

Who we've worked with

City College Plymouth
Champion Groundworks
Plymouth Citybus
National Trust
Brittany Ferries