Every year, World Suicide Prevention Day is marked on 10th September and offers an opportunity for organisations and communities around the world to come together and raise awareness of how we can create a world where fewer people die by suicide. In 2022, England alone registered 3,899 suicides, while worldwide, it is estimated that there are more than 700,000 every year. These statistics show the importance of starting a conversation and finding out how someone is feeling beyond ‘I’m fine’. Suicide is a preventable cause of death, but it requires the application of action, resources, and prevention on a much more widespread scale by both individuals and communities. By creating hope through action, we can show to those considering suicide that there’s support available for them, no matter what they are going through at that moment.
This 2D animation, which was created by Pushed to be shared across social media channels, is designed to contribute to this effort in breaking the stigma surrounding mental health and consequently create a world where everyone feels valued and understood. Because suicide is such a sensitive topic and may be potentially triggering for those who have dealt with it personally, animation provides a powerful way for Pushed to convey their message of support and prevention while remaining cognisant to and respectful of the deeply personal struggles and losses that their viewers might have felt.