World Donkey Day 2024

World Donkey Day, observed in May is a global initiative dedicated to raising awareness about the often overlooked but vital role that donkeys play in various societies. Celebrated on 8 May, the day highlights the historical, cultural and economic significance of these animals. Donkeys have been essential companions in agricultural, transportation and even therapy. This day encourages people to recognise the challenges donkeys face, such as mistreatment and neglect, while emphasising the need for their welfare. It serves as a reminder to appreciate and protect these intelligent and resilient creatures fostering a sense of responsibility towards their well-being.

Pushed created this 2D animation to raise awareness about the plight of donkeys and their invaluable contribution to society. Designed for sharing across social media channels, the content is kept brief and simple so as to be more engaging, while cheerfully highlighting the loveable and endearing qualities of donkeys in an affectionate hand-drawn style.

Client - Pushed
Producer - Dave Meadows
Animator - Matt Stewart-Tribe

Who we've worked with

City College Plymouth
Champion Groundworks
Plymouth Citybus
NHS
National Trust
ITV
BBC
Brittany Ferries
Fairway Furniture
Imperial College London