TV advertising can sometimes be seen as only accessible to the bigger companies and international conglomerates, but did you know that one ad can reach 70% of the UK population in just one day? This is upped to an astonishing 98% after one month. Television ads also get people talking, providing even more support for your message by harnessing the power of word of mouth, which can expand your reach even farther. In fact, TV is the medium that people claim they talk about the advertising from the most. The range and immense audience that it is possible to reach with television advertisements makes this form worth the investment almost immediately—especially when you consider the cost-effectiveness of creating an animation that can be used, re-used, and adapted almost indefinitely. In addition to providing the greatest reach, television ads have a collection of benefits that are almost too good to be true. They establish trust and legitimacy in your brand, offer opportunities for effective advertising synergy between television and online ad campaigns, and allow you to have targeted content that is sure to reach the correct audience. Additionally, television has a return on investment that is two times as great as the next-best performing medium.
TV is also seen as a trusted medium where people go for entertainment throughout the day and night, whether it’s for a soap opera, latest world news, children’s channels, or films. TV is the platform where a wide range of backgrounds, interests and personalities come together for escapism, education, and entertainment. Combine all this with the fact that TV advertising sees the best profit margins, this is a platform that you don’t want to ignore. And as word of mouth has no end date, you will see the business coming in for weeks and months to come.