Pushed created this 2D explainer video that was produced with the KS3 audiences in mind to showcase the prominent digital sectors where animators are included, involving a meticulous blend of artistic talent and technological prowess. The style of this video was created to captivate the imagination of students in school years 7, 8 and 9 using visual effects to both tell the story and open the doors of animation as a career to the consideration of this age group. Created to be used and distributed by Devon County Council as part of an initiative to raise digital engagement across the ages of 11-14, Pushed created this compelling animation in After Effects, Illustrator, and Premier. What better way to extoll the powers and possibilities of animation than through an animated explainer video?
Animation shines as a medium for communicating concepts, allowing you to not only capture your audiences’ attention quicky and efficiently, but also providing you with the power to condense complicated concepts into a format that is both entertaining and easy to understand. Because of this, animation is uniquely suited to anything from brief social media campaigns to lengthy explainer videos. With animation, you can bring your ideas to life and create a story with a vision only limited by the capacity of your imagination.