This 2D animation, which explains how energy suppliers will be more resourceful in the future when it comes to allocating and storing energy. This video essentially has two audiences. It is aimed at the public to raise awareness and inform them about how flexing demand will give people a better, cheaper electricity service and avoid the need to massively over-invest in generation and networks, but it is also aimed at governmental bodies to focus their attention on this hugely important issue. Animation allows such a twofold goal to be accomplished easily, providing a way to quite literally paint a picture of the future that is possible with the implementation of a more sustainable energy system. This message can then be conveyed to a vast and varied digital audience across multiple platforms, making its reach enormous.