Rowe IT – Shekinah Charity

Rowe IT has commissioned Pushed to create several animations for their brand, and though this one is not advertising Rowe IT itself, it still adheres to the same house style in order to promote brand recognition and cohesion throughout their social media presence. The animation encourages viewers to go through the nooks and crannies of their homes in search of forgotten or unworn clothes that could be passed on to those in need. The simple, 2D animation style is well-suited to social media, where the promotion was shared by the brand, as it captures the audience’s attention and conveys the message simply and effectively. Through this animation and their efforts working with Shekinah, Rowe IT is able to give back to the community in ways that will impact those who need it most.