Rowe IT is an established technology service provider based in the South West. They apply their expertise in this field to the public sector across the UK. Whether it’s supporting climate change, helping our armed forces make more informed decisions, looking after our forests and woodlands, supporting green city schemes or optimising government procedures, their work makes a difference. Through agile software engineering practices, exploiting the power of the cloud and unlocking the value of data, they deliver cutting edge services and solutions. Pushed has worked with Rowe IT on numerous occasions to create a digital brand that is instantly recognisable, helping to further the brand cohesion while developing a house style for digital content shared by Rowe IT. Rowe IT have approached Pushed previously to create a number of animations to commemorate several events, such as their 15th anniversary, a new course they launched in partnership with Exeter College and their Walk Over Cancer initiative.
This new animation is to mark Pride Month 2023 and is delivered in the same 2D line-drawn style and house colours that previously shared animations featured. As Pride Month is a time of celebration for the LGBTQ+ community, Pushed included pops of colour and rainbow to adhere to the spirit of the holiday month and draw the attention of the audience. In this way, the animation is consistent with previously shared Rowe IT content while also distinguishing itself in a memorable way. To mark Pride Month 2023, Rowe IT are holding a cake fundraiser to raise awareness and give their support for those within the LGBTQ+ community. This animation keeps the message concise, while also including enough elements to be engaging and attention-grabbing.