To mark their 15th anniversary year, Rowe IT is using March 2023 to give back and do some good in their local community by raising money for St Luke’s Hospice, Plymouth and Cornwall Hospice Care. They are doing this by encouraging their employees to get outside and get active in any way that they can, either by running, walking, or any other form of movement that can be tracked in steps. The steps and miles that each employee is able to cover will be added up and Rowe IT will donate money to the charities for every mile undertaken by the employees—so the more miles that are covered, the more money Rowe IT will donate.
This short, six-second 2D animation was created by Pushed to promote this initiative and advertises the tagline “walk all over cancer” alongside the Rowe IT logo and a line-drawn animation of a walking shoe. With only a few seconds to convey the message to the target audience, Pushed chose a simple, easy-to-digest animation in the token blue and white colours of Rowe IT.