Pushed were approached by Life’s Little Recipes to create a collection of animated, stop motion feel videos that can be created with a bespoke message to the recipient. The main character in these e-cards is Unimole, who is Life’s Little Recipes’ mascot and is featured across their branding and website. Drawings of Unimole created by Pushed will also feature in a soon-to-be published book for Life’s Little Recipes.
This 3D birthday e-card was produced in Cinema 4D and is part of a series of animated environments that we created to be used to reflect different messages such as Good Luck, Christmas, Congratulations and more. The initial Happy Birthday video took four weeks to produce from start to finish, and each additional video can be completed in about a week.