Pushed created this animation to commemorate International Animation Day on 28th October. As an animation company, we understand the importance of animation and the wide range of opportunities it can offer a business looking to expand its brand awareness and marketing. This can range from e-learning and education to selling and explaining processes, and programme intros and marking occasions. We have worked with clients seeking engaging, entertaining, or informative animations for nearly every occasion or purpose that you can imagine and have seen first-hand how much impact a seemingly simple animation can have on the overall message. With animation you are able to convey ideas, concepts and information in only a few seconds, while explaining it through voice or text would take several minutes. Additionally, watching animation
s is much more attention grabbing the audience, increasing engagement with the content and further reinforcing the brand message in a productive and efficient manner. Animations are versatile and can be used and re-used throughout all digital content and can even be easily tweaked and changed to reflect changing promotions and information without having to re-create an entirely new animation.
International Animation Day was first marked in 2002 by the International Film Association and served as the pinnacle event in the celebration of the rising art of animation. Today there are three main animation types, stop motion, 2D and 3D, which can all be done digitally, which shows the advances in technology, because original animation was hand drawn, literally drawn frame by frame into the animated characters we’ve come to enjoy. This brief clip showcases the three different types of animation in the form of a rotating Pushed mug, allowing audiences to get an idea for what the different styles look like by using a single object throughout.