As part of a series of short animations, Pushed created this congratulatory animation for the Faculty of Engineering to celebrate the graduating cohort of engineering students from Imperial College London. This animation was used as part of their online graduation ceremony because large events had to be held virtually rather than in person as a way to reduce infection rates during the Covid-19 pandemic. Pushed was approached to create this clip, along with several others in the same vein, for Imperial College London’s graduation ceremony. The university wanted a way to make the exciting event of a graduation feel special and celebratory for their graduates, even though the celebrations could not be conducted in person. Animation was especially well-suited to the task because the global lockdowns meant that live action footage could not be filmed in order to accompany the animated clips.
The theme was kept light and cheerful to maintain a celebratory feeling even amongst such unprecedented times. Imperial College London colours were used throughout all of the animations created in the graduation series, which functioned as a way to tie all of the videos together so that the virtual ceremony could feel cohesive and well-planned. This was also why the abstract animations, which were created using Adobe Illustrator, Premier Pro and After Effects, were kept consistent throughout all of the clips and videos. This specific clip, which was created to introduce Imperial College London’s faculty of Engineering, was a part of the brand that was effectively utilised throughout this special project.