For over 165 years, Fairway Furniture has been the South West’s premier independent furniture retailer, renowned for outstanding customer service and quality products that speak for themselves. Their reputation and expertise has caused them to be a staple in the Plymouth area, and thousands of families have put their trust in their furniture to make their house feel like a home. To raise awareness for their winter sale, Fairway Furniture enlisted Pushed to create an advertisement that adheres to their house styles and colours while promoting brand recognition and cohesion. The resulting video seamlessly integrates both style and technical prowess in the creation of a compelling final product. Produced against a green screen background to combine live action with split-screen animation, the team at Pushed used After Effects and Premier Pro to make Fairway Furniture’s vision come to life in an engaging and entertaining manner.
Additionally, some of the scenes required rotoscoping of the actors to achieve a perfect key, making this production a very technically challenging one. Each element was thoughtfully selected to align with the established house style and colours, which are apparent across their website and social media, as well as previous animations commissioned from Pushed. Keeping elements consistent across all aspects of Fairway Furniture’s branding promotes brand identity, loyalty, and recognition. A multifaceted approach such as this allows for the advancements of the overall vision of the brand as a whole while also engaging audiences and ensuring that the name stays in their mind long after the advertisement is over. Fairway Furniture’s advertisement is an example of the creativity, innovation, and technical expertise that is conveyed when clients collaborate with Pushed to bring their visions to life.