Fairway Furniture Winter Sale

Producing the 2D animated winter commercial for Fairway Furniture was a chance to create a standout piece of post-Christmas advertising for ITV Westcountry.  The concept centred on the Fairway Furniture window display being so irresistible that no one could walk past without stopping.  In the animation, people and animals make their way along a snowy high street, only to pause and admire the warm, glowing display.  This storytelling approach allowed us to highlight key Fairway Furniture products in a charming and engaging way, helping the advert resonate with viewers while reinforcing the brand’s reputation for quality and style.

Every element of the Fairway Furniture winter advert, from the initial storyboards to the final lighting and textures, was created to ensure maximum visual impact on television.  The soft winter palette, warm reflections, and detailed motion brought the window display to life, making it the focal point of the scene. As the commercial airs from 26 December 2025 on ITV Westcountry, it is designed to capture the attention of audiences looking for home inspiration heading into the new year.  The result is an effective animated TV commercial that supports Fairway Furniture’s marketing goals and enhances online visibility for searches related to winter furniture campaigns, animated advertising, and regional retail promotions.