Pushed created this video to help inform the public about the myriad of ways that transportation discrimination can occur. The team used a cohesive, professional colour scheme across the animations as a way to tie the elements together and present the information in a manner that is visually pleasing. Additionally, simple animations were created as a way to detail each scene and help emphasise the content in an engaging manner. The video also summarises resources and provides solutions for viewers so that they can reach out for support and assistance if needed. This 2D animation was produced by Pushed using a combination of Adobe Premier Pro, Illustrator and After Effects.
A tool for advocacy, this explainer video uses the 2D animations to convey its message by providing clear, actionable examples for change. As highlighted in the animation, reducing discrimination, and enhancing the accessibility of public transportation can include printing timetables in a larger font, offering a ramp for wheelchair users, providing disability awareness training for all staff and so much more. If service providers don’t accommodate people with disabilities, then the transport operator can be legally responsible and thus legal action can be taken. This video serves as both an informative educational tool and a call to action to help end transportation discrimination.