This animation was produced in Adobe After Effects and Adobe Illustrator and designed as an explainer video. Because it’s explaining the tracker, we needed to consider the highest level of online accessibility which includes many factors such as size of font, duration on screen, tone and colour, which is known as the WCAG 2.1 Accessibility Standard. This is a necessity for all EHRC animations.
The Equality and Human Rights Commission is Great Britain's national equality body. Their job is to ensure Britain is fair, which they do through safeguarding and enforcing laws that protect people’s right to fairness, dignity and respect. One way they do this is by having the Human Rights Tracker, which allows people to track whether UK and Welsh governments are putting their human rights duties into practice.
Video represents almost 80% of all online traffic, so what better, more cost effective way to deliver your branded message than to use an animated explainer video. That’s what we do at Pushed.