EHRC – Menopause (Video 3)

The Equality and Human Rights Commission is an important independent regulatory body in Great Britain with the primary objective of ensuring that individuals receive fair, respectful, and dignified treatment in both their workplaces and the public sector. While a substantial aspect of their responsibilities involves monitoring and advocating for laws and government initiatives that uphold equality and human rights, their mission also encompasses fostering awareness of human rights principles among the general public. In pursuit of this mission, the Equality and Human Rights Commission partnered with Pushed to produce animated content dedicated to raising awareness about the discrimination faced by individuals going through menopause.

Pushed created this video as the third instalment of a three-part series using After Effects, Illustrator, and Premier. It details the importance and benefits of having open and productive conversations with staff as part of the employer’s legal obligation to conduct an assessment of workplace risks in order to identify potential workplace adjustments required to support workers experiencing menopause and create an open dialogue to support all workers in the environment. This includes training, lunch and learn sessions, support group sessions, safe spaces, staff networks, and even informal conversations and reminders. Animation is uniquely suited to meet the needs of the Equality and Human Rights Commission, as animated explainer videos can easily distil complicated concepts into simple, digestible narratives that remain visually engaging to encourage longer retention. While legal information can easily become overwhelming, methods such as animation make the important facts more accessible to individuals from all walks of life.

Client - EHRC
Producer - Dave Meadows
Animator - Matt Stewart-Tribe

Who we've worked with

City College Plymouth
Champion Groundworks
Plymouth Citybus
National Trust
Brittany Ferries