This 2D/3D animation was crafted with the purpose of showcasing and promoting the variety of adult courses offered by City College Plymouth. These courses present a wide array of opportunities, whether you're seeking to embark on a new career path, acquire fresh skills, or explore a different hobby. The advertisement effectively conveys the message that it's never too late to enhance your skill set. With these certifications, you can enhance your employment prospects and broaden your horizons, regardless of your life stage or your interests and talents.
The advertisement features bright colours and simple, modern graphics that are designed to catch the eye and emphasis the message that City College Plymouth is a modern, cutting-edge campus that is equipped to provide a high level of education for all professions and subject matter. The message was kept simple and highlighted with vibrant animations that draw in the gaze of the viewer and keep them engaged throughout the message. The result is a beautiful animation that features the many options available at City College Plymouth for someone considering a career move or a fresh start.
This animation was created using a combination of 2D and 3D on Adobe After Effects and Blender. It was then used for TV advertising using Sky AdSmart, which is a platform that can target ads to specific households who have Sky or Virgin Media subscriptions. This not only makes the ads more effective but gives the organisation a higher return on investment due to the ads being personalised for the audiences.