Social media animation for Pushed to celebrate Chinese New Year – the Year of the Dragon. The momentous occasion is marked by vibrant festivities and cultural significance. In Chinese astrology the dragon is considered a symbol of strength, courage and good fortune. As communities come together to welcome the new lunar year, traditional practices such as dragon and lion dances, fireworks and family reunions take centre stage. People exchange well wishes and indulge in feats featuring symbolic dishes believed to bring luck and prosperity. The Year of the Dragon is anticipated with enthusiasm, with its auspicious energy believed to bring positive transformations and opportunities for those born under its influence.
This animation, which was created in 2D using Illustrator, After Effects, and Premier Pro and was designed to incorporate several elements of Chinese culture as well as the icon of the dragon. A gently waving bonsai tree is revealed to actually be the tail of a dragon who circles elegantly around the screen before flitting off. In this way, Pushed can wish their audience and potential clients a happy Chinese New Year and usher in the Year of the Dragon.