Behind The Scenes – TH March

Behind The Scenes – A Touch of Art Deco Glamour

How do you encourage customers looking to insure their most treasured possession to take the first step online?

For specialist insurance broker TH March, the answer was a distinctive animated TV campaign on both ITVX and Sky AdSmart combining heritage, sophistication and a touch of 1920s glamour.

Drawing on the company’s long history, dating back to 1887, we developed a stylish Art Deco-inspired visual approach, using geometric shapes, rich colours and elegant period detailing to appeal to an audience looking for specialist, high value insurance.

In this behind-the-scenes film, take a peek at the creative process, from the initial design concepts though to the animation, as we show how the individual elements came together to create a polished campaign encouraging viewers to discover just how easy it can be to request an online quote.