Behind The Scenes – Michael Spiers

We’re incredibly proud to share a behind-the scenes look at the storyboard and animation process for our Christmas campaign with Michael Spiers Jewellers, a project that has now accumulated over 1 million views on YouTube in the lead up to the festive period.

This campaign marked Michael Spiers’ first step into the animated world, and it’s been a real privilege to help tell such an emotive story. The film reflects on the meaning of Christmas through a family lens and the response has been genuinely heart-warming, leaving many viewers with that warm, fuzzy feeling. We can neither confirm or deny that a few people may even have shed a tear.

Every frame was hand drawn in 2D and the team at PUSHED loved illustrating and bringing this story to life in such a traditional, handcrafted way. Seeing the campaign receive such positive feedback, alongside viewing figures like these has made all the hard work incredibly rewarding.