Animation videos are often overlooked due to time, energy, and cost, but they are an incredibly reliable and profitable asset that you quite literally can’t afford to overlook. Did you know that written word is processed 60,000 times slower in the brain compared to an image or animation? This means that advertisements that rely on images and visual aids are thousands of times more effective due to their ability to engage their audiences in the short time available to them. By being more visual, you can give your audience more information in a quicker period of time, as they will be more engaged and will be able to absorb and understand the images much more efficiently than if they were being conveyed with words alone. Additionally, the possibilities for the specific content of your promotional or explainer videos are quite literally endless when you use animation as it can be used to depict or convey anything that your imagination can dream up in a way that live action footage simply cannot. From talking furniture to images depicting visual data to mock-ups of future progress, the creativity provided by animation means that your message will certainly be unique and attention-grabbing.
Animation also offers a cost-effective way to reach a wide, varied audience, providing an almost immediate return on investment. What’s more, these animations can go on to be adapted, extended and built upon depending on your changing requirements and audiences, so you can re-use the initial animated content endlessly rather than having to craft an entirely new one for every changing season. This cost effectiveness is also seen through the 100% retention rate when an animation is included on a webpage and 90% of online customers say animations help when making purchasing decision.