Planning Your Advertising Campaign
Are you thinking about advertising on TV for the first time? Perhaps you’re planning to begin running a TV ad again? Whatever your needs, our media buying services can help you get your ad campaign up and running smoothly and simply.
From small brands and start-up companies to established businesses and corporations, we can work with budgets and projects of all sizes to help generate more exposure, create sales and get people talking about your brand.
Our experienced media buyers understand the intricacies of the complex TV marketplace and multiplatform distribution and can ensure the best return for your marketing spend. Using the latest data, research and analysis, we can negotiate, purchase and monitor advertising campaigns on your behalf, maximising your return on investment.
We can purchase airtime for terrestrial (such as ITV, Channel 4 and Channel 5) and national digital channels (like Sky channels, Food Network and Discovery), to help your ad reach the right audience at the right time. When we begin the media buying process, we work closely with our clients to address the following points:
Audience – What demographic are you aiming to appeal to?
Timing – Are you thinking of peak, daytime or late-night advertising or a combination thereof?
Channels – Do you want your ad to run on niche digital channels or big terrestrial channels? Do you want to focus on regional or national distribution?
Whether you opt for a CPT (cost per thousand) or a TVR (target number of television ratings) package, we will always recommend the best way to get the most from your budget. In addition, we utilise tools such as Sky Adsmart to provide highly effective campaigns that are accurate in targeting specific audiences to provide a strong ROI.
TV advertising has never been more affordable or accessible, so there’s no time like the present to think about buying airtime for your brand or event. Take a look at ‘Our Work’ to view some of the adverts we’ve recently purchased airtime for.
Fancy a chat about Media Buying?
Are you ready to embark on a TV advertising campaign? Want to know more about our media buying services, pricing and experience? Then give us a call on 01752 346507 or drop us an email and to talk about your aims, demographic and ideas.