TH March

TH March approached PUSHED to create an animated TV campaign for ITVX and Sky AdSmart, promoting its specialist insurance for jewellery and other valuable possessions.

Taking inspiration from the company’s heritage dating back to 1887, we developed a distinctive retro Art Deco visual style.  Created using vector-based animation in Illustrator and After Effects, the campaign combines geometric lines, rich colours and period glamour to reflect the prestige and craftsmanship associated with the jewellery they protect.

Each vignette tells a simple story of someone narrowly avoiding the loss of a valuable item, building towards the memorable message “You’re not always this lucky.”  The concept highlights the importance of specialist protection in a way that is engaging, stylish and easy to remember.

We loved that TH March was open to taking a different approach to traditional insurance advertising, giving us the creative freedom to develop something with real character.  The result is a campaign that feels distinctive, premium and timeless, while bringing the brand’s heritage to life for a modern audience.